Insights
Insights & Blog archive: page 20
Perspectives from the LSBUK faculty on management, AI strategy, executive development and the future of business education.
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Each guide brings together the articles, a practical example and the course for one subject.
July 2026
How to Negotiate Your First Digital Marketing Job Offer
Yes, you can negotiate your first marketing offer - politely and effectively. What to ask for, how to ask, and what to avoid.
Read article →July 2026
What Are the 5 Basic Statistics Every Business Owner Should Know?
Five measures that cover most day-to-day business decisions - what each one tells you, and the trap that comes with it.
Read article →July 2026
Can You Get Hired With Just a Google or Meta Marketing Certificate?
Google and Meta certificates are useful but rarely enough on their own. What they prove, what they miss, and how to make them count.
Read article →July 2026
How to Get Qualified Leads From Google Ads, Not Just Clicks
Improve Google Ads lead quality by aligning intent, honest qualification, conversion measurement and sales feedback across the funnel.
Read article →July 2026
Paid and Unpaid Digital Marketing Internships: What to Check
Is a digital marketing internship paid? How to evaluate paid, unpaid and expenses-only internships: payment and expenses, supervision and learning, and the terms to get in writing.
Read article →July 2026
How to Stop Wasting Money on Google Ads
Stop Google Ads waste by protecting measurement, excluding irrelevant demand, consolidating priorities and enforcing clear decision rules.
Read article →July 2026
Digital Marketing Jobs for Beginners: Roles and Skills
Compare beginner digital marketing roles, everyday responsibilities and portfolio examples. Learn which titles to search and how to show your skills.
Read article →July 2026
How to Choose a Digital Marketing Course with an Internship
A provider comparison checklist for choosing a digital marketing course with an internship: teaching, internship terms, supervision, total cost and the questions to ask before you pay.
Read article →July 2026
What Do You Actually Learn in a Digital Marketing Internship?
Beyond the tools - the real skills, habits and industry knowledge a digital marketing internship teaches that no course can replicate.
Read article →July 2026
Should I Get an MBA or a Statistics Degree Instead?
These two qualifications buy completely different things - one buys breadth and network, the other buys a technical skill.
Read article →July 2026
How to Start a Digital Marketing Career at 40, 50, or Any Age
Age is far less of a barrier in digital marketing than you fear. How older career changers can break in - and turn maturity into an advantage.
Read article →July 2026
What Is the Best Google Ads Campaign Type for Your Business?
Choose Search, Performance Max, Shopping, Display, Video or Demand Gen from the customer behaviour and measurement you actually have.
Read article →July 2026
How Do I Know If a Statistics Degree Is Right for My Career?
A degree is one of several routes into data work - here is how to tell whether you need the full qualification or something shorter.
Read article →July 2026
What Should You Know Before Starting a Digital Marketing Internship?
How to walk into a marketing internship prepared and confident - the mindset, basics and tools that make your first weeks count.
Read article →July 2026
NVQ Level 3 in Management and Leadership: What It Is and Who It Suits
A plain guide to NVQ Level 3 in management and leadership - what it is, how it differs from a diploma, and whether it is right for you.
Read article →July 2026
OTHM Level 3 Diploma in Business Studies: What to Know
What an OTHM Level 3 diploma in business studies is, how OTHM compares to other awarding bodies, and how it fits a UK university pathway.
Read article →July 2026
How to Know If You're Ready for a Digital Marketing Job
A practical self-check for whether you are ready to apply for digital marketing roles - and how to close the last gaps if you are not.
Read article →July 2026
What Skills Do I Need to Understand Business AI?
You need four practical skills to understand AI in business - and none of them is coding. Here is what to learn and why.
Read article →July 2026
Digital Marketing Internship Interview Questions to Prepare For
The questions marketing internship interviewers actually ask, why they ask them, and how to answer when you have little experience.
Read article →July 2026
Digital Marketing Jobs You Can Get Without Previous Experience
The real entry-level marketing roles open to beginners - what each involves, and how to qualify for them fast.
Read article →July 2026
UK Studies for International Students: Routes, Costs and Timelines
A practical overview of UK studies for international students - the entry routes, what it costs, how long it takes, and how to begin.
Read article →July 2026
Is an Unpaid Digital Marketing Internship Worth Your Time?
When an unpaid marketing internship is a smart investment and when it is exploitation - a clear framework plus a better alternative.
Read article →July 2026
Is It Better to Specialize or Be a Generalist in Digital Marketing?
Specialist depth or generalist breadth? A fresh take on when each wins in a digital marketing career - and why beginners should start broad.
Read article →July 2026
Agentic AI for Customer Service: Does It Actually Work?
Beyond the chatbot - what AI agents can genuinely resolve in customer service, and where a human still needs to step in.
Read article →July 2026
Why Are Your Google Ads Not Converting? A Diagnostic Sequence
Diagnose zero or weak conversions in the right order: measurement, eligibility, search intent, message match, page friction and lead handling.
Read article →July 2026
What's the Difference Between Digital Marketing Courses?
Digital marketing courses look similar but differ hugely in what they deliver. The features that actually change your outcome.
Read article →July 2026
Should You Do a Digital Marketing Internship While Unemployed?
Weighing an internship against a job hunt when you are out of work - when the placement is the smart move, and how to make it pay.
Read article →July 2026
Google Ads Cost Per Lead: What Should You Pay?
Set a cost-per-lead target from close rate, customer contribution and lead quality instead of copying an external benchmark.
Read article →July 2026
5 Real-World Uses of Business Statistics in Decision Making
Five concrete decisions - pricing, hiring, stock, marketing and quality - where statistics changes the answer, not just the paperwork.
Read article →July 2026
What's the Difference Between Descriptive and Inferential Statistics?
One describes what you measured; the other draws conclusions about what you did not - and confusing them causes most bad business analysis.
Read article →Page 20 of 39: articles 571 to 600 of 1165, newest first.
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