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Digital Marketing in Practice · Professional Certificate

Digital Marketing Course with Internship

Study digital marketing live online or in London. The programme combines 12 weeks of teaching with a 12-week internship for learners who successfully complete the taught phase. Learn SEO, social media, paid advertising, content and analytics through practical assignments. Fees are £650 Live Online or £1,600 on campus. The internship is completed online. Confirm internship pay for your intake.

Digital Marketing in Practice at a glance

Both routes lead to the same professional certificate, with the same tutors, syllabus and internship. The differences are where you study and the fee.

Live OnlineCampus (London)
Fee£650£1,600
Where you studyLive classes online, taught in UK time. Admissions send the timetable converted to your timezoneMalet Street, Bloomsbury, London WC1E 7HX
DurationAbout six months: a 12-week taught phase, then a 12-week internship
Taught phaseAround 180 hours of guided learning, 90 hours of practical workshops and 60 hours of live projects
Internship12 weeks, around 40 hours a week, with LSBUK or a partner organisation. Guaranteed* once you complete the taught phase
AssessmentA practical assignment in every module and a capstone campaign project, with tutor feedback
Entry requirementsAged 16 or over, a high school qualification or equivalent, basic computer literacy and workplace-level English. No marketing experience or degree needed
AwardProfessional Certificate in Digital Marketing in Practice, internship completion certificate* and a project portfolio
Start datesNew cohorts start regularly through the year. Admissions confirm your start date when you enquire

Who this course is for

In today's digital-first economy the importance of digital marketing is impossible to ignore: organisations rely on skilled digital marketers to attract customers, build brands, generate leads and grow revenue. The Professional Certificate in Digital Marketing in Practice teaches you how to develop, implement and evaluate effective digital marketing, with coverage of the latest trends - working across every major digital channel with the industry-standard platforms, analytics and AI-powered marketing tools that businesses use every day.

Marketing executives and managers, business owners, entrepreneurs, start-up founders, brand and social media managers, content creators, communications professionals, freelancers, career changers, graduates and anyone seeking a practical, job-ready route into digital marketing - whether you are based in London, elsewhere in the UK, or joining online from the UAE, India and other countries. No prior marketing experience is required: applicants should be at least 16, hold a high school qualification or equivalent, and have basic computer literacy and workplace-level English. Whether you want to learn digital marketing in London on campus or study online from anywhere in the UK, the timetable is designed to fit around full-time work.

What you will learn

01Digital marketing foundations
02Websites & WordPress
03Search engine optimisation
04Social media marketing
05Content marketing & AI
06Paid advertising
07Email marketing & CRM
08Analytics & reporting
09E-commerce marketing
10Strategy & campaign planning

Practical projects and your digital marketing portfolio

Unlike theory-based programmes, this training is built around real-world application: live briefs, practical assignments and hands-on work with the tools businesses use. Every module ends with a practical assignment, so by the end of the taught phase you have a portfolio of real work:

  • A complete digital marketing strategy for a local business
  • A business website built from scratch in WordPress
  • An SEO audit of a real business
  • A one-month social media content calendar
  • A complete content campaign
  • Live advertising campaigns, created and optimised
  • An automated email marketing campaign
  • A professional marketing performance report
  • An e-commerce marketing plan
  • Capstone: an integrated digital marketing campaign, planned and presented

Add the work you do during the internship, with the host organisation's permission, and you have evidence to show employers. Our guide to building a digital marketing portfolio explains how to present it.

How the internship works

Every learner who successfully completes the 12-week taught phase is guaranteed an industry placement*, on both the Live Online and Campus routes. Once you successfully complete the 12-week taught phase you move into a guaranteed 12-week placement*, applying what you have learned inside a real organisation: managing company social media accounts, running Meta and Google Ads, SEO, content creation, email marketing, market research, competitor analysis, analytics reporting and AI-assisted marketing tasks. You leave with genuine workplace experience on your CV, a completed project portfolio and a placement completion certificate*.

  • Eligibility: every learner on both routes, once you have successfully completed the 12-week taught phase.
  • Selection: no separate selection process. Your placement is confirmed when you complete the taught phase, under the placement guarantee terms below.
  • Duration and hours: 12 weeks, around 40 hours a week.
  • Host: LSBUK or a partner organisation.
  • Supervision: structured, supervised work experience.
  • Typical work: company social media, Meta and Google Ads, SEO, content, email marketing, market research, competitor analysis, analytics reporting and AI-assisted marketing tasks.
  • At the end: an internship completion certificate, workplace experience for your CV and work for your portfolio.
  • Location: the internship is completed online, so you can take part from anywhere. Pay: admissions confirm, before you enrol, any payment or expenses terms for your intake.
  • Not included: an offer of permanent employment. No course can honestly promise you a job.

Questions about the internship? Email info@lsbuk.co.uk with "Internship" in the subject line, or mention it in the enquiry form. Our guides on what to expect from a digital marketing internship and paid and unpaid internships list the questions worth asking.

Study online or in London

Two routes lead to the same professional certificate. The Campus route is taught in central London; the Live Online route is taught by the same tutors, on the same syllabus, to the same assessment standard - and it is the route most learners outside the UK take. Here is what each of the three places students most often join from looks like in practice.

Digital marketing course in London

The campus route runs at our centre on Malet Street, Bloomsbury (WC1E 7HX), a short walk from Russell Square, Goodge Street and Euston, with a timetable admissions confirm for each intake; check it against your other commitments before you enrol. This is the in-person option: small cohorts, live briefs and the same 12-week internship* as the online route. Comparing providers? Read how to choose digital marketing training in London.

Digital marketing course from the UAE

Learners across the UAE study on the Live Online route without relocating or applying for a student visa. Gulf Standard Time runs three to four hours ahead of London, depending on the season, so a UK evening session falls later in the evening in the UAE; ask admissions for the current timetable converted to your timezone before you book. Fees are charged in pounds sterling with no separate regional branch fee, and the certificate is issued by LSBUK in London. There is no LSBUK campus in the UAE. The placement guarantee* (for learners who successfully complete the 12-week taught phase) applies on the Live Online route exactly as it does on campus. For a UAE-specific checklist, see choosing an online digital marketing course from the UAE.

Digital marketing course from India

Students join the Live Online route from across India. There is no LSBUK campus in India. India Standard Time is four and a half to five and a half hours ahead of London depending on the season, so a UK evening class can fall late at night in India. Ask admissions for the timetable converted to IST. No student visa, no relocation and no travel cost is involved - you pay the Live Online fee and study from home. For learners comparing this against a local digital marketing institute or an online digital marketing certification from India, the differences that matter are live teaching rather than recorded video, a UK-issued professional certificate, and a guaranteed 12-week placement* (for learners who successfully complete the 12-week taught phase) rather than placement "assistance". Our checklist for choosing an online digital marketing course in India covers class times, internship delivery and fees.

Digital marketing course from China

Learners based in China can join the Live Online route. Teaching is in English and live in UK time, so check the class times in the table below against your schedule. There is no LSBUK campus or office in China; fees are charged in pounds sterling. Access to the online learning platform from mainland China has not been tested for every network, so ask admissions to confirm the platform and any access requirements before you enrol. The course teaches internationally used platforms such as Google, Meta, LinkedIn and TikTok; if your work is mainly on Chinese platforms such as Baidu or WeChat, ask whether the course fits your goals.

Class times in India, the UAE and China

Classes are scheduled in UK time. Ask admissions for the actual timetable for your intake, converted to your location. India is 4 hours 30 minutes ahead during British Summer Time and 5 hours 30 minutes ahead during GMT; the UAE is 3 or 4 hours ahead; China is 7 or 8 hours ahead. UK evening classes may therefore be late at night or on the following day in your country.

A class starting at 18:00 in LondonIndiaUAEChina
London on BST22:30 same day21:00 same day01:00 next day
London on GMT23:30 same day22:00 same day02:00 next day

Illustration only, not an actual LSBUK schedule.

Everywhere else, the live online route works the same way: if nothing local matched what you were looking for, that is precisely the gap it is built to fill.

Entry requirements

No marketing experience or degree is required, and there is no entrance exam. To join, you need to:

  • be aged 16 or over
  • hold a high school qualification or equivalent (in India, a Class 12 pass normally meets this)
  • have basic computer literacy
  • have workplace-level English

For the Live Online route you will also need a laptop or desktop and a reliable internet connection. Admissions confirm each application individually. More detail in our guide to digital marketing course eligibility.

Fees, start dates and course duration

Fees are £650 for the Live Online route and £1,600 for the Campus (London) route, charged in pounds sterling. The taught phase runs for 12 weeks, followed by the 12-week internship*: about six months in total.

The programme runs for six months (24 weeks) in two phases: 12 weeks of classroom and practical training - around 180 hours of guided learning, 90 hours of practical workshops and 60 hours of live projects - followed by the 12-week industry placement* of approximately 40 hours per week, guaranteed for learners who successfully complete the 12-week taught phase. During the taught phase that averages roughly 27 to 28 hours a week; during the internship, about 40. Check the actual timetable for your intake against your work, studies and time zone before you enrol. In total, roughly 810 hours of learning and hands-on experience.

New cohorts start on the first Monday of every month; admissions confirm payment options when you enquire. To compare with other providers, see what a digital marketing course fee should include.

Teaching and learner support

Teaching is interactive, applied and professionally relevant: a practical assignment in every module, live projects, workshops, case discussion and tutor-led feedback, followed by supervised real-world experience during the placement* phase. Class sizes are kept small so every learner gets individual attention. The live online route is taught by the same tutors as the London campus, live rather than pre-recorded.

Admissions and course questions are answered the same working day where possible.

Career skills and progression

Participants leave able to develop comprehensive digital marketing strategies, build and manage social media and paid campaigns, create engaging content, optimise websites for search engines, design automated email campaigns and use AI-powered tools to boost productivity, creativity and campaign performance - all evidenced by a professional project portfolio and real workplace experience.

On successful completion, learners receive the Professional Certificate in Digital Marketing in Practice, a placement completion certificate*, a digital marketing project portfolio and a transcript of learning outcomes. If you are weighing up whether a digital marketing certificate is worth it, this combination - a professional certificate from a London business school plus documented, real-world placement experience - is designed to answer exactly that.

Typical next steps are junior roles such as marketing assistant, digital marketing executive or social media executive, specialist routes in SEO, paid media or content, or freelance work. Results depend on your own work, experience and the job market: the course gives you skills, a portfolio and internship experience, not a guaranteed job.

A worked campaign example

In the taught phase every module ends with a practical assignment. The kind of reasoning you practise looks like this fictional local café campaign: a £100 test budget, a clear tracking plan and an honest write-up.

ResultCalculation
10,000 impressions, 200 clicksClick-through rate 2%
£100 spend£0.50 per click; £10 per lead (10 leads); £50 per sale (2 sales)
£240 revenueReturn on ad spend 2.4, which is revenue, not profit

The full brief, plan, calculations, limitations and a template for your own portfolio project are in the campaign and portfolio practice pack. The example is illustrative practice material, not a learner's result.

Guides to read before you apply

Honest, practical answers to the questions applicants ask us most:

For the whole decision in order, read the digital marketing subject guide: entry, workload, cost, the choices to compare and the questions to ask, including the internship terms to confirm for your intake. When you are ready, ask admissions a question.

*Placement guarantee terms: the guaranteed placement is delivered as a 12-week industry internship (approximately 40 hours per week) with LSBUK or a partner organisation, included for every learner on both the Live Online and Campus study routes and confirmed on successful completion of the 12-week taught phase. The internship provides structured, supervised work experience and an internship completion certificate; it does not constitute an offer of permanent employment.

Take the first step

Speak to an advisor

Fill in the form and the admissions team will come back to you with start dates, funding options and everything you need to secure your place on the digital marketing course, including the placement guarantee* for learners who complete the taught phase. No redirects, no waiting.

    Your enquiry goes straight to LSBUK London admissions. By submitting you agree to our Privacy Policy.

    Student reviews

    What students say about this course

    Priya Sharma
    Priya SharmaIndia

    I had completed a few online digital marketing courses before, but I still did not know how to plan a full campaign. The training helped me connect SEO, content, paid advertising and analytics instead of treating them as separate topics. During the internship, I finally had to work with deadlines and explain why I had chosen a particular strategy.

    Aisha Al Mansoori
    Aisha Al MansooriUnited Arab Emirates

    I was nervous because I had no professional marketing experience. The tutors explained the tools clearly and did not assume everyone already knew the terminology. The internship helped me understand how much communication and planning happens before a campaign is published.

    Lachlan Reid
    Lachlan ReidAustralia

    What I liked most was that the course did not make digital marketing look easier than it really is. We learned how to plan campaigns, but we also looked at weak results and discussed what needed to change. The internship gave me a much more realistic understanding of agency-style work.

    Read all student reviews →

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    FAQ

    Frequently asked questions

    Does this digital marketing course include a job placement?

    It includes a 12-week internship with LSBUK or a partner organisation for learners who successfully complete the 12-week taught phase, subject to the published internship terms. This is supervised work experience, not a promise of a permanent job. The internship is completed online. Ask admissions to confirm the host, pay and hours for your intake.

    Is the digital marketing internship online or in person?

    Online. The 12-week internship is completed remotely, whether you studied the taught phase live online or on campus in London, so you can take part from outside the UK. Ask admissions to confirm the host, working hours and any pay for your intake.

    Is this a digital marketing course in London?

    Yes. You can study on campus in London or live online, and the programme includes a 12-week internship for learners who successfully complete the taught phase.

    Is this a social media marketing course?

    Social media marketing is one of the syllabus units, alongside SEO, content, paid advertising, email, analytics and e-commerce. It is a full digital marketing course rather than a social-media-only course.

    When does the course start?

    On the first Monday of every month. The next start date is in the course details on this page.

    What makes this course different?

    It combines 12 weeks of practical teaching, with an assignment in every module, and a 12-week internship with LSBUK or a partner organisation, guaranteed* for learners who complete the taught phase. You finish with a portfolio and workplace experience as well as a certificate.

    Do I need experience or a degree to join?

    No. The programme is built for beginners, career changers and working professionals alike. You need to be at least 16, hold a high school qualification or equivalent, and have basic computer literacy and workplace-level English - no marketing experience and no degree required.

    How much does it cost, and can I study online or on campus?

    £650 Live Online or £1,600 on campus in central London, charged in pounds sterling. Both routes are taught by the same tutors and include the 12-week internship* for learners who complete the taught phase. Ask admissions to confirm the next start date, what the fee includes and any payment options.

    How is the course structured, and how long does it take?

    Six months in total. A 12-week taught phase of classroom training, workshops and live projects covers the full digital marketing stack - SEO, social media, paid advertising, content, email, e-commerce, analytics and AI tools - followed by a 12-week industry placement*, guaranteed for learners who complete the taught phase. Around 810 hours of learning and hands-on experience altogether.

    More questions people ask
    How is the course assessed?

    Through a practical assignment in every module and live project work, with tutor feedback during the 12-week taught phase. You need to complete the taught phase successfully before the internship* starts.

    How does the internship work, and is it paid?

    The published programme includes 12 weeks of teaching followed by a 12-week internship, subject to the programme's stated completion and placement terms. Before enrolling, note that the internship is completed online, and ask admissions to confirm the host, working hours, eligibility and whether the placement is paid for your intake. An internship is work experience and does not guarantee a later job.

    What time are classes in India, the UAE and China?

    Classes are scheduled in UK time. Ask admissions for the actual timetable for your intake, converted to your location. India is 4 hours 30 minutes ahead during British Summer Time and 5 hours 30 minutes ahead during GMT; the UAE is 3 or 4 hours ahead; China is 7 or 8 hours ahead. UK evening classes may therefore be late at night or on the following day in your country. A class starting at 18:00 in London, for example, starts at 22:30 in India, 21:00 in the UAE and 01:00 the next day in China while the UK is on BST.

    Can I take this course from India, the UAE or elsewhere outside the UK?

    Yes. The Live Online route is taught live in UK time by the same tutors as the campus route, so you can join without relocating or applying for a student visa. There is no LSBUK campus in India, the UAE or China. You need a laptop or desktop, a reliable internet connection and availability for live sessions in UK time.

    Read the full guide

    Is a UK digital marketing certificate recognised in the UAE and India?

    The Professional Certificate in Digital Marketing in Practice is a professional certificate issued by London School of Business UK, not a regulated academic qualification or a degree. Each employer or authority decides how it treats the certificate. If you need it attested or assessed for a specific employer or authority, tell admissions when you enquire. In hiring, your internship* experience and portfolio of campaign work are evidence you can show in an interview.

    Is this a video course, or live teaching?

    Live teaching. Both routes are tutor-led in real time, with workshops and live project work rather than a library of pre-recorded videos.

    What subjects are covered in the syllabus?

    Ten modules: digital marketing foundations and the customer journey; websites and WordPress; search engine optimisation; social media marketing; content marketing and AI; paid advertising; email marketing and CRM; analytics and reporting; ecommerce marketing; and strategy and campaign planning. Every subject carries a practical assignment, and the programme closes with a capstone integrated campaign.

    How do I apply, and what do I receive at the end?

    Fill in the enquiry form on this page - there is no entrance exam, and admissions will confirm your start date and preferred route. On completion you receive the Professional Certificate in Digital Marketing in Practice, a placement completion certificate*, a digital marketing project portfolio and a transcript of learning outcomes.