A digital marketing course can cost nothing or several thousand pounds, so the headline fee tells you little on its own. The useful comparison is what each fee includes: live teaching or recorded video, tutor feedback on your work, a practical project in each module, and whether work experience is part of the programme. Compare courses of the same format, then add up the total cost of studying, not just the fee.
Compare like-for-like course formats
Most courses fall into one of four formats. Compare within a format before comparing across them.
| Format | What you usually get | What you usually do not get |
|---|---|---|
| Free platform courses and certificates | Definitions, platform basics, a completion badge | Feedback on your own work, live teaching, work experience |
| Paid video courses | Structured videos, quizzes, sometimes templates | Tutor marking, live classes, internships |
| Live online or classroom courses | Scheduled classes, tutor feedback, assessed assignments | Work experience, unless stated |
| Courses with an internship | Teaching plus a defined period of supervised work | Check the terms: length, hours, payment |
Free courses from the major ad and analytics platforms are worth doing whatever else you choose. They are not a substitute for feedback or experience, which is what most paid fees are for.
Identify internship and software inclusions
Two items change the value of a fee more than anything else.
Work experience. A course that includes a guaranteed, supervised internship is doing something a video course cannot. Ask how long it is, how many hours a week, who supervises it, and whether it is paid. Our guide to paid and unpaid internships lists the questions.
Software and tools. Most core tools (Google Analytics, Search Console, the ad platforms, WordPress, Canva's free tier) cost nothing to learn on. Check whether any paid tools, hosting or ad budgets for live projects are expected from you.
A transparent fee checklist
Ask every provider these questions and write the answers down:
- What is the fee for my study route (online or campus)?
- Is teaching live or recorded, and how many hours?
- Is every module assessed with a practical assignment?
- Is an internship included, guaranteed, and on what terms?
- Are there extra costs: exam fees, resits, tools, hosting, certificates?
- What are the payment options, and what is the refund policy?
- In which currency is the fee charged?
Calculate the total study cost
Add these together for each option:
- Course fee for your route
- Extras from the checklist above
- Travel and living costs if you attend a campus or an on-site internship
- Time cost: weeks between finishing the course and getting work experience, if the course does not include it
A lower fee that leaves you searching for an internship for months can cost more overall than a higher fee that includes one.
Digital marketing course fees at LSBUK
The course page is the place for current pricing, but for reference: Digital Marketing in Practice costs £650 on the Live Online route and £1,600 on the Campus route in London, as of September 2026. Both include 12 weeks of teaching with a practical assignment in every module and a guaranteed 12-week internship for learners who successfully complete the taught phase. Fees are charged in pounds sterling. See the course page for digital marketing course fees and study options and our refund policy.
Related reading
- Digital marketing subject guide: the whole decision in order: route, entry, workload, fees and internship terms
- Campaign and portfolio practice pack: a worked campaign with the core calculations and a template
- The real cost of learning digital marketing, including time and self-study
- Is a digital marketing certificate worth the money?
The bottom line
Compare formats before prices, find out exactly what the internship and extras include, and add up the total cost. The right course is the one whose fee buys the feedback and experience you actually need.