Overview
Course overview
A non-technical AI programme helping leaders understand strategy, governance, risk, workforce change and responsible adoption without needing to code. The course is built around practical learning, professional confidence and clear progression. Learners are encouraged to apply ideas to realistic business situations and leave with a stronger ability to communicate decisions effectively.
What you will study
Develop a compelling AI vision that aligns with corporate strategy and inspires organisational commitment. Examine how leading organisations frame their AI ambitions and communicate them to diverse stakeholders. Learn how to assess your industry's AI trajectory, identify white spaces, and articulate where AI can create distinctive value. Apply a structured visioning process to define your organisation's AI north star with clear principles, priorities, and a measurable long-term destination.
Build a disciplined portfolio of AI use cases that balances short-term value capture with strategic capability building. Examine use-case identification, feasibility assessment, and prioritisation frameworks including impact-effort matrices and value-risk analysis. Learn how leading organisations manage their AI pipeline from ideation through pilot to scale. Develop a structured use-case portfolio review process that directs AI investment to the highest-value opportunities.
Design the organisational structure, processes, and ways of working that enable effective AI strategy execution. Examine centralised, federated, and hub-and-spoke AI operating models and the trade-offs between them. Learn how to define team structures, decision rights, and collaboration protocols for AI initiatives. Develop a target operating model that integrates AI capability with existing business functions while enabling rapid experimentation and scaling.
Build robust frameworks for justifying AI investment and measuring return. Examine total cost of ownership modelling, value driver identification, and benefit realisation planning for AI initiatives. Learn how to quantify value in areas such as customer experience, risk reduction, and capability building. Develop a financial model and investment governance process that enables confident decision-making about AI portfolio allocation at board level.
Establish a governance structure that provides appropriate oversight of AI strategy without stifling innovation. Examine AI governance frameworks from leading organisations, including board-level AI committees, executive AI councils, and operational review processes. Learn how to balance speed and control at different stages of the AI lifecycle. Develop a governance model with clear escalation paths, decision rights, and accountability mechanisms for your organisation.
Translate your AI vision into an actionable multi-year roadmap with clear milestones, owners, and dependencies. Examine roadmap planning methodologies for complex, uncertain technology programmes. Learn how to sequence initiatives to build capabilities progressively, manage dependencies, and maintain organisational momentum. Develop a living roadmap document that communicates strategic direction clearly while remaining adaptable as technology and business conditions evolve.
Apply change management principles to the unique challenges of AI strategy implementation. Examine how AI-specific concerns including job displacement anxiety, algorithmic distrust, and skills uncertainty require tailored change approaches. Learn how to build coalitions of support, design effective communication campaigns, and address resistance constructively. Develop a change management plan for your AI strategy that builds genuine engagement rather than superficial compliance.
Build and maintain alignment among the diverse stakeholders whose support is essential for AI strategy success. Examine stakeholder mapping, influence analysis, and engagement planning for AI initiatives. Learn how to manage conflicting priorities between technology, business, legal, HR, and board stakeholders. Develop a stakeholder engagement strategy that creates shared understanding, addresses legitimate concerns, and sustains commitment through the challenges of strategic transformation.
Develop the human and technical capabilities your organisation needs to execute its AI strategy effectively. Examine capability gap analysis, build-versus-buy-versus-partner decisions, and learning strategy design for AI skills. Learn how to develop AI literacy across leadership, create specialist career pathways, and build partnerships with technology providers and academic institutions. Develop a capability building plan that supports both immediate execution and long-term organisational learning.
Design the metrics and tracking mechanisms that provide meaningful insight into AI strategy progress and impact. Examine leading and lagging performance indicators, balanced scorecard approaches for AI, and executive dashboard design. Learn how to distinguish output metrics from outcome metrics and align measurement with strategic objectives. Develop a performance tracking framework with clear targets, reporting cadences, and review processes that keeps AI strategy accountable.
Who is this for?
Working professionals, managers, founders, team leaders and ambitious learners seeking practical development.
Learning outcome
By the end of the programme, learners should have a clearer professional framework, stronger confidence and a practical action plan that can be applied in study, work or organisational decision-making.
Assessment and delivery style
Teaching is designed to be interactive, applied and professionally relevant. Activities may include case discussion, guided exercises, workplace examples, short presentations, reflective planning and tutor-led feedback.


