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Business Planning / Executive Course

Business Planning And Goal Setting

A focused short course in business planning and goal setting, covering business plan structure, financial projections, market analysis, strategic objectives and the planning disciplines that turn ambition into execution.

Overview

Course overview

Every strong business outcome begins with a clear plan and well-defined goals. This short course equips professionals and business owners with the tools to develop rigorous business plans and goal-setting frameworks that drive real results. Learners work through business plan structure, market and competitive analysis, financial projection basics, KPI design and objective-setting methodologies including OKRs and SMART goals. By the end, participants have not only the knowledge but a working plan outline they can develop and present with confidence.

What you will study

01Core concepts
02Workplace application
03Case discussion
04Decision tools
05Implementation plan
06Impact review
07Market analysis
08Financial projections
09Timeline development
10Progress monitoring

Who is this for?

Entrepreneurs, managers, business owners, department heads and professionals preparing business cases, launching new initiatives or looking to introduce stronger planning disciplines into their team or organisation.

Learning outcome

Learners leave with a structured business plan framework, a practical goal-setting methodology and the ability to build, present and iterate on plans that align individual effort with organisational strategy.

Assessment and delivery style

Teaching is designed to be interactive, applied and professionally relevant. Activities may include case discussion, guided exercises, workplace examples, short presentations, reflective planning and tutor-led feedback.

Take the first step

Speak to an advisor

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    Student reviews

    What students say about this course

    Isla Murphy
    Isla MurphyAustralia

    I joined because I was dealing with setting goals that were too broad. What helped most was the focus on financial forecasting. It was explained in a way that felt practical rather than unnecessarily complicated. The biggest change is that I can now link goals with measurable actions.

    Laila Khan
    Laila KhanUnited Arab Emirates

    Before starting, my main concern was writing plans mainly for appearance. The tutor broke down strategic objectives into manageable steps and made space for questions without making anyone feel behind. It felt relevant to real decisions rather than designed only to pass an assessment. Most importantly, I can now review progress with greater discipline without relying only on guesswork.

    Georgia White
    Georgia WhiteAustralia

    I had been putting this off because of underestimating assumptions in forecasts. The course was structured, but it did not feel rigid. I found the discussions about goal-setting disciplines especially valuable because they showed that there is rarely one automatic answer. The course gave me a practical starting point, and I can now write more useful objectives.

    Read all student reviews →

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    FAQ

    Frequently asked questions

    When does the course start?

    On the first Monday of every month. The next start date is in the course details on this page.

    Will I learn how to write a business plan?

    Yes. The course covers business plan structure, market analysis, financial projections and strategic objectives, so you can build a plan you can use.

    Does the course cover financial projections?

    Yes. Financial projections are a core module alongside timeline development and progress monitoring.

    Is this business planning course useful for existing businesses?

    Yes. The same planning disciplines help established teams set goals, prioritise and track delivery, not just start-ups.

    How much does this course cost?

    The course fee is £554. Courses start on the first Monday of every month.

    How is the course delivered?

    It is delivered in blended format over 6 weeks. See the course details above for the full schedule.

    How do I enrol?

    Get in touch via our contact page and the London School of Business UK admissions team will guide you through enrolment and answer any questions.

    More questions people ask about business planning and goal setting
    How do I write work goals that actually make sense?

    Describe the outcome, not the activity: what will change, how you will know and by when. If a stranger could read it and know what success looks like, it makes sense. Read more.

    Is goal setting at work actually worth it?

    Yes, when goals are few, specific and reviewed during the year. Research consistently shows specific, challenging goals beat vague ones; the waste comes from once-a-year forms nobody revisits. Read more.

    What happens if I don't set goals at work?

    Your work becomes harder to see, other people's priorities set your agenda and you have little evidence at review time. Read more.

    How do I set my own goals when my boss gives me freedom?

    Learn the team's priorities first, then pick one performance, one improvement and one development goal, make each SMART and test a draft with your manager early. Read more.

    Why does my company make me set my own goals?

    Because you know your job best, people commit more to goals they help shape, and setting sensible priorities is a skill managers look for before promoting someone. Read more.

    What's the difference between SMART goals and regular goals?

    A regular goal gives direction; a SMART goal is specific, measurable, owned, realistic and time-bound, so you can plan it and know when it is done. Read more.

    What makes a goal measurable?

    Success is measurable when you and someone else would agree, without arguing, whether it was achieved. Use numbers, a defined deliverable or observable evidence, always with a baseline. Read more.

    How do I write development goals that don't feel like busywork?

    Start from a real skill gap or the role you want next, and measure application rather than attendance: use the course on a real piece of work. Read more.

    Why do my work goals keep feeling pointless?

    Usually because they are vague, imposed without explanation, never reviewed or disconnected from reward. Write fewer goals you genuinely care about and review them monthly. Read more.

    What questions should I ask before setting work goals?

    Ask what the team needs most, what success would look like in 12 months, what is in your control, how you will measure it and whether you have the time. Read more.

    How do I set goals my boss will actually approve?

    Learn what your manager is judged on, frame each goal around the business benefit, pitch the stretch at a level you can explain and bring a draft rather than a blank page. Read more.

    How do I align personal goals with company goals?

    List what you want and what the company needs, then pick goals in the overlap, such as leading a project that gives you management experience and fixes a real problem. Read more.

    How do core company values connect to personal goals?

    Goals describe what you achieve; values describe how. Translate each value into behaviour and use it to guard against hitting targets the wrong way. Read more.

    What's the difference between goals, tasks and responsibilities?

    Responsibilities are your ongoing duties, tasks are individual actions and goals are changes beyond business as usual. If you would do it anyway, it is not a goal. Read more.

    Should I set goals based on work I'm already doing?

    Yes, if the outcome is still ahead of you and you commit to a clear result. Be open about what was already underway rather than presenting it as new progress. Read more.

    What are good communication and soft skill goals for work?

    Anchor them in visible behaviours: run the weekly team update, mentor a new starter, give weekly specific feedback, and collect before-and-after feedback as evidence. Read more.

    How many work goals should I have?

    Three to five for most people, with two or three that really matter. More than that spreads your attention too thin. Read more.

    How many business goals should a company have?

    One long-term aim, three to five annual company goals and two to four supporting goals per team is a sensible pattern. Read more.

    What are good professional development goals?

    Goals that combine a specific skill or credential with a deadline and a real place to apply it, such as earning a qualification and using it to run a live project. Read more.

    What are good examples of training goals?

    Name the skill, the training route, where you will apply it and what will improve, for example completing an Excel course and rebuilding the team budget tracker. Read more.

    Can I use goal setting to learn new skills at work?

    Yes. Set learning goals that target mastery first, plan practice on real work and define what competent looks like before setting performance targets. Read more.

    How do I turn goals into an action plan?

    Define the finish line, break it into three to six milestones, list small next actions, book time in your calendar and review weekly. Read more.

    Should personal goals be included in work goals?

    Put business and development goals on the form. Share personal goals only where they affect your work, such as workload or work-life balance. Read more.

    How do I set goals in a competitive workplace?

    Understand how ratings are calibrated, set honest targets with a visible stretch, choose goals leadership will see and keep evidence of your results. Read more.

    How do I know if a goal is actually achievable?

    Check that you control most of the outcome, have the time and skills, there is a precedent and the milestones fit the timeline. Read more.

    Can podcasts count as a professional development goal?

    Yes, if you listen with a theme, capture one idea per episode and apply what you learn at work. Read more.

    What should be included in a project charter?

    Purpose, objectives, scope, deliverables, milestones, stakeholders, budget, risks and success criteria, usually on one to three pages. Read more.

    How can a lessons learned log be a development goal?

    Record short reflections after projects and review them quarterly with an action each time. It is in your control and creates evidence of growth. Read more.

    How does company culture affect achieving goals?

    Culture decides whether priorities stay stable, problems are raised early and progress is recognised. Adapt your goals to it, and treat repeated blockers as a sign of fit. Read more.

    What are the 5 Cs, 5 Fs and 5 Ps of goal setting?

    The 5 Cs (clarity, challenge, commitment, check-ins, complexity) help you write goals, the 5 Ps help you deliver them and the 5 Fs are life areas to keep in balance. Read more.

    How do I set recruitment goals effectively?

    Balance volume with speed, quality of hire and candidate experience, for example time to hire paired with hiring manager satisfaction and first-year retention. Read more.

    How do you set goals for a team versus an individual?

    Set two or three shared team goals, agree each person's specific contribution and add one development goal per person. Read more.

    What's the best way to communicate goals to a team?

    Explain the why, keep goals few and concrete, share them in several ways, invite input and keep talking about progress all year. Read more.

    What questions should a manager ask during goal setting?

    Ask about the person's ambitions, where they can contribute to team priorities, what success looks like, what support they need and whether they feel committed. Read more.

    How do I present my goals to my manager?

    Bring two to four draft goals with a line on why each matters, walk through them in 15 minutes and ask whether the level of stretch is right. Read more.

    How do I negotiate goals that seem impossible?

    Show your working from past results, offer options with the resources each needs and agree a realistic commitment plus a stretch target in writing. Read more.

    How do I set stretch goals without burning out?

    Stretch one goal at a time, add resources with ambition, set commit and stretch levels and drop something else for every new goal. Read more.

    What should be in a 30-60-90 day plan?

    Learn in the first 30 days, contribute in the next 30 and lead in the final 30, with a few specific goals for each phase agreed with your manager. Read more.

    How do I set goals when starting a new role?

    Start with learning goals for the first few months, then set performance goals once you know the baseline, and ask your manager directly what success looks like. Read more.

    What are some real work goal examples by role?

    Examples include cutting month-end close from ten days to seven in finance, reducing time to hire in HR or lifting first-contact resolution in customer service. Read more.

    What are the easiest professional goals to achieve?

    Small, useful habits: organising shared files, documenting a process only you know, monthly coffees with other teams and a short monthly update to your manager. Read more.

    Do I need a goal-setting template?

    For small goals you can wing it, but a one-page template makes important goals clearer: goal, why, measure, deadline, milestones, first action and risks. Read more.

    How often should I review my work goals?

    Check them weekly on your own, monthly with your manager and adjust them quarterly, with a full review once a year. Read more.

    Can I change my goals halfway through the year?

    Yes, when priorities, your role or circumstances genuinely change. Raise it early, bring evidence and propose a replacement goal. Read more.

    How do I track progress on my work goals?

    Use one simple tool, such as a one-page tracker, with a monthly traffic-light status and short notes you share with your manager. Read more.

    Should goals come before or after a business plan?

    Set broad goals first, test them by writing the plan, refine them, then set detailed annual targets and KPIs. Read more.

    What are the main sections of a business plan?

    Executive summary, company description, market analysis, products or services, marketing and sales, operations, management, financial plan, funding request and appendices. Read more.

    Why should I write my goals down?

    Writing makes goals clearer, easier to remember, easier to share and easier to track, and gives you evidence at review time. Read more.

    How do standard operating procedures fit into goal setting?

    SOPs protect consistency and goals drive improvement: create SOPs as goals, use them as baselines for improvement targets and treat compliance as a goal where it matters. Read more.

    How do goals connect to performance reviews?

    Goals are the main yardstick for what you achieved. Clear goals, regular check-ins and evidence make the review fair and predictable. Read more.

    How do I set goals when my job is unpredictable?

    Focus on quality rather than volume, use shorter goal cycles, protect a small block of time each week and aim goals at reducing the chaos. Read more.

    Should short-term goals be different from long-term goals?

    Yes. Long-term goals set direction and can be broad; short-term goals are specific and build momentum. Each short-term goal should serve a longer one. Read more.

    What should I do after I achieve a goal?

    Acknowledge it, record the evidence, reflect on what you learned, tell your manager, make the change stick and decide what comes next. Read more.