Most first-time candidates accept the first number out of relief. But even at entry level there is usually room to negotiate - and doing it well signals confidence rather than greed. Here is how to approach your first digital marketing offer.
Yes, you can negotiate - carefully
Employers expect some negotiation and rarely withdraw an offer over a polite, reasonable ask. The key words are polite and reasonable: you are opening a conversation, not issuing demands.
Do your homework first
Know the typical range for the role, level and location before you respond. An ask grounded in market data ("roles like this typically pay X") is far stronger than a number pulled from hope.
What you can negotiate beyond salary
- Start date and flexibility.
- Remote or hybrid working.
- Training budget and development.
- A salary review at three or six months.
If the base is fixed, these can be valuable wins.
How to ask
- Thank them and show enthusiasm for the role.
- Make one clear, reasonable ask with a brief rationale.
- Stay warm and collaborative - "is there any flexibility on...?"
- Be ready to accept gracefully either way.
Strengthen your position before you get there
Leverage comes from being clearly hireable. Candidates with a portfolio and real experience negotiate from strength, because the employer already wants them. That confidence is one more downstream benefit of digital marketing with training and internship - you arrive as a proven quantity. See what employers look for.
Next step
Enter the job market strong enough to negotiate. LSBUK's digital marketing course with internship builds that leverage. Contact admissions.