Job adverts list requirements; hiring managers hire on something slightly different. If you want to be the candidate who gets picked, it helps to know what employers actually weigh once the applications land - and it is more human than the checklist suggests.
What they really look for
- Proof you can do the work - a portfolio and real results beat any claim. This is the number-one differentiator.
- Current, practical skill - fluency with today's tools and channels, not dated theory.
- Commercial thinking - do you connect marketing activity to business results?
- Communication - can you explain your thinking clearly? Marketing is persuasion.
- Coachability and attitude - especially for junior roles, potential and fit often win.
What matters less than you think
- A degree (see do you need one).
- A long list of certificates with nothing behind them.
- Ticking every "nice to have" on the advert.
The evidence that convinces them
Employers trust demonstrated experience over stated ability. That is why candidates who arrive with an internship and a portfolio consistently beat those with only a certificate - they have already proven, in a real setting, that they can do the job. Digital marketing with training and internship builds exactly this evidence.
How to give them what they want
Lead with your work, speak to results, tailor to the role, and show you understand the business - not just the tactics.
Next step
Become the candidate employers actually choose. LSBUK's digital marketing course with internship gives you the proof they hire on. Contact admissions.