Insights
Insights & Blog archive: page 14
Perspectives from the LSBUK faculty on management, AI strategy, executive development and the future of business education.
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Subject guides
Each guide brings together the articles, a practical example and the course for one subject.
August 2026
Social Media Marketing Strategy for Small Businesses
A realistic social media strategy for small businesses with limited time and budget - focus, consistency and results.
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Marketing Strategy for Service-Based Businesses
Why marketing a service is different from marketing a product, and the strategies that work best for service businesses.
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Branding vs Marketing - What's the Difference?
Branding and marketing are related but not the same - understanding the difference sharpens both.
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How to Create Marketing Strategies That Attract Quality Leads
Why chasing more leads is the wrong goal, and how to build a strategy that attracts the right ones.
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The Marketing Mix Explained - The 4 P's Your Business Needs
A clear guide to Product, Price, Place and Promotion - and how the 4 P's work together as one system.
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How to Measure If Your Marketing Strategy Is Working
The metrics that tell you whether your marketing is actually working - and how to avoid drowning in vanity numbers.
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The 5 P's of Marketing Explained Simply
The 5 P's of marketing - Product, Price, Place, Promotion and People - explained in plain English with practical examples.
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Services Marketing vs Product Marketing - The Key Differences
Marketing a service and marketing a product follow different rules - here's how they differ and why it matters.
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How to Create a Marketing Strategy That Actually Works
A practical, six-step process for building a marketing strategy that drives results rather than gathering dust in a slide deck.
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Marketing Fundamentals - What Every Beginner Should Know
The core marketing concepts every beginner and business owner should understand before specialising.
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What Messaging Should Be Consistent Across My Marketing?
Why message consistency matters more than clever variety, and exactly which elements should stay the same everywhere.
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Marketing Strategy Examples That Actually Drive Sales
Real-world types of marketing strategy that work - and the common principles behind why they succeed.
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Brand Positioning vs Market Positioning - Key Differences
Two related concepts that are easy to confuse - what each means, how they differ, and why you need both.
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Competitive Advantage - How to Stand Out From Your Competitors
What competitive advantage really means in marketing, the main sources of it, and how to find yours.
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PPC Advertising Strategy - Creating Ads That Convert
How pay-per-click advertising works, and how to run campaigns that generate profit rather than just clicks.
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The Complete Guide to Customer Pain Points in Marketing
How to identify your customers' real pain points and build marketing that speaks directly to them.
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How to Align Your Team on Marketing Goals and Strategy
A great strategy fails if the team isn't aligned - here's how to get everyone pulling in the same direction.
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How to Find Your Target Audience - Segmentation and Targeting Explained
How to divide a broad market into segments and choose the ones worth pursuing, without the jargon.
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Marketing on Meta and Google - Where Should Beginners Start?
The difference between Google and Meta advertising, and how to decide which one to learn and use first.
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Red Flags - Signs Your Marketing Strategy Needs a Revamp
Seven warning signs that your marketing strategy has stopped working - and what to do about each.
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How to Explain Marketing Concepts to Non-Marketers
How to get colleagues, bosses and clients who aren't marketers to understand - and back - your marketing decisions.
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How to Create a 12-Month Marketing Plan
A practical framework for planning a year of marketing - quarterly themes, monthly focus, and the flexibility to adapt.
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Marketing Strategy for E-Commerce - What Works
The marketing priorities that actually move the needle for online stores, from acquisition to repeat purchase.
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What Is a Marketing Strategy and Why Does It Matter?
A plain-English definition of marketing strategy, how it differs from a marketing plan, and why every business needs one written down.
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What Is Brand Storytelling and Why Does It Matter?
Why stories persuade where facts fail, and how to use brand storytelling to make your marketing memorable.
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How to Test and Refine Your Marketing Strategy
Marketing is never finished - here's how to test, learn and improve your strategy in a disciplined way.
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Content Marketing Strategy - What Actually Works
How to build a content marketing strategy that attracts the right customers, without publishing endlessly into the void.
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The 5 C's of Marketing - Company, Customers, Competitors, Collaborators, Context
A situation-analysis framework that helps you understand the whole landscape before you set a marketing strategy.
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Crisis Management - Adjusting Your Marketing When Plans Fail
What to do when a campaign flops, the market shifts, or something goes wrong - staying calm and adjusting well.
Read article →August 2026
Email Marketing Strategy - Your Highest-Return Channel
Why email quietly out-earns almost every other channel, and how to build an email strategy that works.
Read article →Page 14 of 39: articles 391 to 420 of 1165, newest first.
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